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Best Black Friday Tech and Apple Deals 2023
Save on the best smartphones, speakers, accessories and more with these handpicked Black Friday deals
By Nick Guy
If you’re looking to give—or get—a shiny new piece of tech this year, you’re in luck. We always see great deals on gadgets for Black Friday and Cyber Monday, and this year is no exception. So whether you’re shopping for a smartphone, a computer, headphones or accessories, we have you covered with the best deals on tech. And we’ll be continually updating this story through the holiday shopping season with all the top, expert-vetted deals and best tech gifts worth buying as we find them. For even more gadgets and gear, check out the recommendations The Wall Street Journal’s personal tech team bought themselves this year.
- Apple deals
- Headphone, speaker and music deals
- TV and gaming deals
- Mobile accessory and charger deals
- Smartphone, smartwatch and tablet deals
- Smarthome deals
- Camera deals
- Other tech deals
Apple deals
From a set of AirPods to a brand-new Apple Watch with its fancy double-tap feature (plus an extra band, if you’re feeling extra generous), now is one of the best times of the year to stock up on Apple gear. Keep in mind that the best deals are almost always going to come from third-party retailers; Apple’s own sales are usually small, and come in the form of a gift card rather than a cash savings. And if the gear you’re buying is replacing an older model, remember to trade it in to save even more.
Apple
AirTag
Apple
AirTag (4 Pack)
Apple
Apple Watch Series 9
Apple
Apple Watch SE (2nd Gen)
Apple
AirPods Pro (2nd Generation, USB-C)
Headphone, speaker and music deals
A great pair of headphones, whether they be earbuds or noise-canceling on-ears, always make a great gift. And if they already have headphones they love, a speaker makes a smart gift, too, especially a small, portable model they can take with them anywhere.
Bose
QuietComfort Ultra Earbuds
Sony
WH-1000XM4
Beats
Studio Pro Wireless Headphones
Bose
QuietComfort Earbuds II
JBL
Reflect Aero TWS
Sony
WF-1000XM5 Earbuds
Ultimate Ears
Wonderboom 3
Includes $10 gift card at Target.
TV and gaming deals
The heavily-discounted TV is practically synonymous with Black Friday, even though truly great deals on televisions are often few and far between. But the gear you plug into a TV, including media streaming devices and videogame consoles, are often marked down. Here are some of our favorites.
Includes $75 gift card at Target.
Roku
Streaming Stick 4K
Chromecast with Google TV (4K)
XGimi
Halo+ Projector
Mobile accessory and charger deals
They’ve likely already picked out their favorite phone. But you can help make their mobile life easier with great accessories. From iPhone cases to power banks and travel chargers, these are all the fun extras I swear by as a long-time gadget reviewer.
Sale price reflected in cart.
Mophie
Powerstation
Sale price reflected in cart.
Mophie
Powerstation Plus
Sale price reflected in cart.
Smartphone, smartwatch and tablet deals
Have they been really good this year? Good enough to deserve a splurge gift? If so, maybe you want to buy them a new phone, watch or tablet. From the top-performing smartwatches to our favorite Android phones and tablets, here are the devices with holiday sales worth knowing about.
Pixel Watch 2
Pixel Watch
Smarthome deals
Black Friday is the perfect time to start building out (or adding to) your smart home. Maybe you want to start with a smart thermostat that’ll save you money in the long run, or perhaps you’re more interested in a doorbell camera that’ll keep an eye on all your holiday packages. How about a robot vacuum (we have plenty of deals on vacuums, too.) We’ve made shopping these deals easier than yelling out “Alexa, turn off the lights.”
iRobot
Roomba s9+
Ecobee
Smart Thermostat Premium
Nest Learning Thermostat
Arlo
Essential Wired Video Doorbell
Nest Doorbell (Wired, 2nd Gen)
Ring
Battery Doorbell Plus
Camera deals
A real camera makes an excellent gift for someone who’s discovered they have fun shooting on their phone and is ready to take their photography or videography to the next level. Here are the top deals on some of our favorite models, ranging from digital to film, still to motion, and everything in-between.
Fujifilm
Instax Mini 12 Instant Camera
Other tech deals
From cocktail makers to cameras, scooters to laptop cases, there are plenty of tech and tech-related accessories that are worth keeping an eye on as well. If it has a chip or goes on or around something that does, we’ll be collecting “everything else” right here.
Amazon
Kindle Kids (2022)
Amazon
Kindle Paperwhite Kids
Branch
Duo Standing Desk
$424 at Branch
$499 Save $75
With code: BFCM
Zendure
Passport III
Rad Power
RadRunner 2
Philips
Sonicare Power Flosser 7000
TP-Link
RE605X AX1800 Wi-Fi 6 Range Extender
Anker
555 USB-C Hub (8-in-1)
$45 at Anker
$60 Save $15
With code: WS7DYRDWTQ
