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30 Toys That Keep Kids Entertained

These expert-approved playthings make the perfect presents
Buy Side Gift Guide
30 Toys That Keep Kids Entertained
These toys and other gifts come recommended by parenting experts. PHOTO: Jeff Westbrook for Buy Side from WSJ. STYLING: Miako Katoh for Buy Side from WSJ.
FEATURED IN THIS ARTICLE
Tegu 42 Piece Magnetic Wooden Block Set
Tegu42 Piece Magnetic Wooden Block Set

$140

Playmobil Wiltopia Animal Care Station

PlaymobilWiltopia Animal Care Station

$110

$103

Viahart Brain Flakes Interlocking Plastic Disc Set
ViahartBrain Flakes Interlocking Plastic Disc Set

$17

Foamnasium  Blocksy Plus

Foamnasium Blocksy Plus

$442

$343

Fat Brain Toys  SpinAgain Kids Stacking Toy

Fat Brain Toys SpinAgain Kids Stacking Toy

$35

Rollplay Nighthawk Electric Ride On Toy

RollplayNighthawk Electric Ride On Toy

$160

Aerobie Sonic Fin Football

AerobieSonic Fin Football

$17

$13

Fofana Ninja Slider Zipline Pulley Kit
FofanaNinja Slider Zipline Pulley Kit

$100

Kinia  Rainbow Unicorn Horn Jumbo Sidewalk Chalk, 18 Pieces
Kinia Rainbow Unicorn Horn Jumbo Sidewalk Chalk, 18 Pieces

$25

Schwinn  Scorch Bike with Training Wheels, Boy's
Schwinn Scorch Bike with Training Wheels, Boy's

$200

$150

Buddha Board The Original Buddha Board Art Set
Buddha BoardThe Original Buddha Board Art Set

$38

Melissa & Doug Wooden Scoop and Serve Ice Cream Counter
Melissa & DougWooden Scoop and Serve Ice Cream Counter

$65

$35

Hugimals  Weighted Stuffed Animal

Hugimals Weighted Stuffed Animal

$64

$51

Pottery Barn Kids  Classic Art Easel

Pottery Barn Kids Classic Art Easel

$139

$111

Jaq Jaq Bird Dinosaur Chalk Coloring Book

Jaq Jaq BirdDinosaur Chalk Coloring Book

$26

Fisher-Price Classic Cash Register

Fisher-PriceClassic Cash Register

$40

$30

Melissa & Doug  Puffy Sticker Activity Books Set
Melissa & Doug Puffy Sticker Activity Books Set

$17

$16

Sarah's Silks  Primary Playsilks, Set of 6

Sarah's Silks Primary Playsilks, Set of 6

$95

Disney Princess Dress Up Trunk Deluxe

Disney PrincessDress Up Trunk Deluxe

$35

Concept Board Game

ConceptBoard Game

$45

$28

Play Monster Yeti in My Spaghetti

Play MonsterYeti in My Spaghetti

$10

Goliath Games Pop The Pig

Goliath GamesPop The Pig

$20

$10

Abacus Brands Bill Nye's VR Space Lab

Abacus BrandsBill Nye's VR Space Lab

$70

$60

Hand2mind MathLink Cubes Numberblocks

Hand2mindMathLink Cubes Numberblocks

$25

Parchie Dancetime Watch

ParchieDancetime Watch

$65

Somi the Computer Scientist Interactive STEM Doll

Somi the Computer ScientistInteractive STEM Doll

$90

Highlights  Magazine Subscription

Highlights Magazine Subscription

$7 a month

ZLemma  Cardboard Construction Kit

ZLemma Cardboard Construction Kit

$21

Super Smalls  Make It Super DIY Bead Kit

Super Smalls Make It Super DIY Bead Kit

$49

Fat Brain Toys Magnetic Creation Station

Fat Brain ToysMagnetic Creation Station

$25

By Korin Miller

As a mom of four, I’m well aware that toys are an amazing asset. They help your little ones learn, keep them occupied for solid stretches of time and even make it easy for you to join in on the fun.

But as we all know, some toys capture kids’ attention and imagination, while others end up collecting dust in a closet. For a short list of the true kid-pleasers, we tapped top experts to find the standouts for the toddler to teen years. Whether you’re shopping for your own child, a loved one or for a birthday gift, these are the kid-tested toys that are sure to be a hit.

Building toys

Blocks that travel easily

Tegu

42 Piece Magnetic Wooden Block Set

$140 at Amazon

Tegu’s wooden block set comes highly recommended by several experts. Pediatrician Robert Keder, M.D., developmental behavior specialist at Connecticut Children’s Medical Center in Hartford, Conn., reports that out of all the toys in his office, this is the one kids play with the most. The wooden blocks are magnetic and easy to grip, so they make building easy for young kids. This particular set includes wheels for creating vehicles too. Educational consultant Wendy Levey, based in New York City, likes that the set “improves motor skills and teaches organization by stacking, sorting and problem-solving.” Plus, it’s perfect for keeping kids entertained on the road or at a restaurant. 


An animal playhouse that’s good for the environment

Wiltopia Animal Care Station

Playmobil

Wiltopia Animal Care Station

This animal care station has a little of everything to keep kids coming back, says New York City-based Christopher Byrne, aka The Toy Guy. Byrne appreciates that this set inspires imaginative play, thanks to an “animal clinic” with enclosures, an exam area and even a heat lamp that lights up. Knowledge cards sync up with the Wiltopia app, where kids can learn more about the animals they’re caring for. “It’s a great line, all about nature and environmental play,” says Byrne, noting the kit is made with more than 80% sustainable materials. 


Cool discs that can create anything

Brain Flakes Interlocking Plastic Disc Set

Viahart

Brain Flakes Interlocking Plastic Disc Set

You get a lot for a little with Brain Flakes—namely, bright colored discs that interlock to create anything from rainbows and planes to robots and Ferris wheels. It’s a favorite of Mandy Merrell and Mel Craig, toy researchers and founders of the Toy Testing Sisters in Salt Lake City, Utah, because “kids love using their imaginations and problem-solving skills to build incredible objects.” Worth noting: The set of 500 pieces is under $20, making it a great go-to for all those friend birthday parties. Plus, it comes in a plastic reusable tub, so parents don’t have to stress about the discs ending up everywhere. 


Seating with a hidden talent

Playrooms that need seating can benefit from this couch—it serves double-duty as a place to perch and a set of oversize building blocks. Building toys like this “teach about engineering, spatial concepts and more,” Levey says. When kids are done building forts and ramps with the cushions, simply transform them back into a couch.


A stacking toy with a twist

SpinAgain Kids Stacking Toy

Fat Brain Toys

SpinAgain Kids Stacking Toy

Stacking toys are popular with the younger crowd, and SpinAgain adds a (literal) twist to the classic. “It still involves color awareness, it still involves small motor skills, it still involves size awareness, but it adds on movement because it spins,” Levey says. “This brings the learning and the joy.” Kids can stack and restack the discs or pull up the pole and play with them independently.


Active toys

A ride-on toy that really wows

Nighthawk Electric Ride On Toy

Rollplay

Nighthawk Electric Ride On Toy

The Nighthawk is unlike anything most kids have seen. It’s a 12-volt electric ride-on toy they can zoom around outdoors (wearing a helmet, naturally), reaching speeds of up to 7 miles per hour. Merrell and Craig point out that besides being a load of fun, this ride-on gets kids outside in the fresh air. Riders steer it by leaning, making it easy for children over 6 to operate. With a max weight capacity of 110 pounds, most kiddos can enjoy this thing well into their teens. It gives 120 minutes of runtime before needing a recharge. 


A football for tossing the perfect spiral

Playing catch with a football is a great pastime, but it can be tricky for kids to get the form right. The lightweight Aerobie Sonic Fin football has a special hollow design to help it go higher and farther than a regular ball. It is also soft and has fins that make it easy to catch. “Even kids who aren’t good at sports can throw a great spiral,” Byrne says. The end result, per Dr. Fisher? Kids gain confidence and are able to easily play with siblings of different ages.


A zip line to use at home

Ninja Slider Zipline Pulley Kit

Fofana

Ninja Slider Zipline Pulley Kit

Thrill-seeking kids (ages 8 and up) will get a serious kick out of this home zip line kit. It “literally transforms your backyard into an adventure park,” Merrell and Craig say. All you need is two sturdy trees spaced 20 to 55 feet apart. The zip line can hold up to 250 pounds, making it usable by most kids, teens and even some adults. Everything you need—including materials to protect your trees—is included in the kit. Just make sure everyone understands they need to keep their fingers away from the ball bearings to avoid pinched fingers, Dr. Fisher says. 


Elevated outdoor art

Rainbow Unicorn Horn Jumbo Sidewalk Chalk, 18 Pieces

Kinia

Rainbow Unicorn Horn Jumbo Sidewalk Chalk, 18 Pieces

This sidewalk chalk has something extra—each piece is shaped like a unicorn horn and contains three different colors for variation as kids play. “Sidewalk chalk is easy for small hands to hold,” Levey says. This chalk is also helpful to make a hopscotch outline for physical activity, along with number recognition and handwriting practice, she adds.


A ride that grows with them

Scorch Bike with Training Wheels, Boy's

Schwinn

Scorch Bike with Training Wheels, Boy's

Learning to ride a bike is a big milestone, but it often takes time. This option from Schwinn comes with training wheels that can be removed as kids gain skills and confidence. “Bikes are timeless, and they teach children of all ages about coordination, balance and independence,” Levey says. “Bike riding is good for mental health and physical strength. It teaches children to pay attention and focus.”


Imaginative play toys

A new take on watercolor painting

The Original Buddha Board Art Set

Buddha Board

The Original Buddha Board Art Set

The Buddha Board is an Amazon bestseller, and Dr. Keder says it’s a hit with families as well. “I’ll give it as a gift to friends and they’ll give three more to friends,” he says. To use this creativity enhancer, kids (and adults) make art simply by using water. Once the water evaporates, they can paint again. Parents will appreciate that they don’t need to restock tubs of paint—or clean up this painting project: “It’s just water. It makes no mess,” Dr. Keder raves.


A scoop shop that lets them play entrepreneur

Wooden Scoop and Serve Ice Cream Counter

Melissa & Doug

Wooden Scoop and Serve Ice Cream Counter

Melissa & Doug is known for making engaging wooden toys. Merrell and Craig particularly praise the brand’s Scoop and Serve ice cream counter, which includes everything kids need to create yummy ice cream treats for their customers. The pretend play set has 28 pieces, including cups, a scooper that fits into a hole on top of the “ice cream” scoops, toppings, tongs, pretend money and cups. It even has a menu, so customers can order custom desserts. “Our kids love to set up their station and serve lots of yummy ice cream treats,” Merrell and Craig say. 


Soothing teddy bear

Weighted Stuffed Animal

Hugimals

Weighted Stuffed Animal

Combining a classic stuffed animal and a weighted blanket, Hugimals offer double the comfort. These cuties are available in four fun animal shapes: Charlie the Puppy, Emory the Elephant, Sam the Sloth and Frankie the Cat. Each is packed with a 4.5-pound insert that provides some light pressure that “hugs you back,” but that insert is removable, making the body machine washable.


An art set two kids can use at once

Classic Art Easel

Pottery Barn Kids

Classic Art Easel

For keeping more than one kid busy, this double-sided art easel can help; it’s designed to allow two artists to create at the same time. One side is designed for drawing or painting, while the other has a blackboard for chalk creations. “Painting is a wonderful way to de-stress and be creative simultaneously,” Levey says. With the dual-sided nature of this easel “you can hang up the art and rotate ‘art shows,’” she adds.


A reusable drawing pad

Dinosaur Chalk Coloring Book

Jaq Jaq Bird

Dinosaur Chalk Coloring Book

Paper drawing pads are handy for creators, but they have a limited quantity of blank pages. Jaq Jaq Bird’s chalk coloring book offers reusable pages that kids can fill, wipe and refill as the mood strikes. This book is “easy to bring to a restaurant, a doctor’s appointment for the waiting room, or on a visit to Grandma’s,” Levey points out.


A vintage-inspired counting tool

Classic Cash Register

Fisher-Price

Classic Cash Register

Fisher-Price first rolled out this cash register toy decades ago, and it’s now part of the brand’s “classic toys” line. Kids can play with several coin tokens that are dropped into the top of the machine. When a “sale,” happens, coins roll out to make change. Julie Barry, a speech-language pathologist who specializes in play-based therapy and is a toy consultant at Pediatric Toy Experts, says this toy is perfect for “easy play.”


Sticker scenes you can create and re-create

Puffy Sticker Activity Books Set

Melissa & Doug

Puffy Sticker Activity Books Set

Melissa & Doug is known for its wooden toys, but the brand also makes these beloved sticker-based activity books. Each book in this set of two boasts 100 reusable stickers kids can position and move over 10 pages. Barry gives the kit the thumbs-up for how quickly children can dive in and play. “They’re simple [and] clear on how it’s used,” she says.


Versatile fabric with endless possibilities

Primary Playsilks, Set of 6

Sarah's Silks

Primary Playsilks, Set of 6

Sarah’s Silks feature six silk scarves in a range of colors that kids can use to make a superhero cape, baby’s blanket, parachute, flag, grass for grazing toy animals and more. The set helps spotlight just how imaginative kids can be. “They are simple, but can also challenge a child—and sometimes adult—to think creatively,” says Courtney Peebles, toy consultant at Pediatric Toy Experts.


A series of fun outfits

Dress Up Trunk Deluxe

Disney Princess

Dress Up Trunk Deluxe

Disney princess fans have plenty to explore with this trunk. It houses outfits from four classic characters—Aurora from “Sleeping Beauty,” Belle from “Beauty and The Beast,” Cinderella and Snow White—with tops and skirts that can be mixed and matched. There are even accessories like rings, bracelets and headbands in the mix. “This is an excellent idea for a grandparent to get for their grandchild,” Levey says. “This provides endless hours of fun imagination-driven play.”


Board games

A game that’s different every time

Dr. Keder is a big fan of this “fun and engaging” board game for the 10-and-up set, which he points out “involves some teamwork” to help kids try to win. The game features a board that’s covered in icons that can represent a lot of things. Players have to work together to get people to guess a word or phrase. Board games like Concept are “so important in a child’s development,” adds Danelle Fisher, M.D., chair of pediatrics at Providence Saint John’s Health Center in Santa Monica, Calif. “They teach teamwork and strategy.” 


Board game fun for the youngest in the family

Yeti in My Spaghetti

Play Monster

Yeti in My Spaghetti

Consider this the little kid version of Jenga. Michael Bauer, M.D., pediatrician and medical director at Northwestern Medicine Lake Forest Hospital in Lake Forest, Ill., lists it as one of his tried-and-true favorites. Games like Yeti in My Spaghetti “can really help promote taking turns and the ‘thrill’ of competition,” he says. The rules are simple enough for even preschoolers to understand: You place the “noodles” on top of the bowl and set the Yeti toy on top. Then, players take turns removing the “noodles” while trying to keep the Yeti in place. If the Yeti falls, the game is over—and it’s time to play again.


A clever way to encourage counting

Pop the Pig is a silly counting game that’s a blast, especially when you lose. The game challenges players to feed the pig to make its belly grow until finally, it “pops” open. Pop the Pig is designed to teach kids numbers, colors and counting in a fun setting. While it’s technically intended for kids ages 4 and up, it “can be easily modified to be fun for your younger kids, your older kids and parents playing with their kids,” Barry says.


STEM and teaching toys

The science kit that’s a virtual reality learning adventure

Bill Nye's VR Space Lab

Abacus Brands

Bill Nye's VR Space Lab

This 85-piece science kit, which Byrne calls “very engaging,” is packed with features budding scientists will love, including hands-free virtual reality goggles that hook up to your phone for an immersive learning experience. It’s all led by Bill Nye “The Science Guy,” teaching kids about space and the universe in a fun and interactive way. Kids work on the books, then put on VR goggles to see how it all comes together.


The math skill builder that doesn’t feel like school

MathLink Cubes Numberblocks

Hand2mind

MathLink Cubes Numberblocks

Practicing counting can be tedious, but Hand2mind’s Numberblocks are tied to an award-winning BBC show, allowing three- to eight-year-olds to do one of 30 different math activities they see on TV. The blocks are linking cubes that make stacks of 10 to encourage easy counting. Levey calls this toy—with 100 cubes, 11 character cards and 15 write and wipe activity cards—“a fantastic way for children to learn number concepts like adding and subtracting.” It makes math fun, she adds, because “the numbers are different characters.”


Their first timepiece

Dancetime Watch

Parchie

Dancetime Watch

For kids learning to tell time, their first watch is the perfect present. Parchie’s colorful watches come in a variety of colors, including bright purple, deep green and bold yellow. Each watch features a 32-millimeter aluminum case, an adjustable nylon strap and different colored hands for minutes and hours to make telling time easier. It’s also water-resistant up to 100 feet, so your child can bathe and swim without needing to remove the watch.


A STEM-loving doll

Interactive STEM Doll

Somi the Computer Scientist

Interactive STEM Doll

Somi isn’t just your average doll—she speaks more than 220 words and is intended to help instill a love of STEM in kids. Among other things, Somi defines terms like “algorithm,” “artificial intelligence” and “cyberbully” to help kids be up to speed with what’s happening in computer science. Somi “is the first interactive STEM doll that teaches kids about computer science and the dangers of cyberbullying,” says ​​Claudia Walker, owner of The Black Toy Store.


A kid-centric magazine

Magazine Subscription

Highlights

Magazine Subscription

Highlights has been entertaining and educating kids for more than 75 years. Each issue features fun facts, stories and articles, crafts, experiments, puzzles and the brand’s famous hidden picture scenes. “Magazines like Ranger Rick, Highlights and Honest History Magazine are winners because your child gets something in the mail,” Levey says. “The magazines have stories and activities and they are multi-age appropriate. Also, [they’re] easy to bring on a trip or to a restaurant.”


A new way to play with boxes

Cardboard Construction Kit

ZLemma

Cardboard Construction Kit

Cardboard boxes can quickly become a rocket ship, turtle shell and more with a little imagination. ZLemma’s cardboard construction kit lets kids take their creations to the next level with the help of kid-safe tools that can be used to saw, hole-punch and connect pieces to make something new. There are even screws in the set to hold everything together. Peebles gives this kit the thumbs-up for its creativity, noting that kids are “actively learning” when they play with it.


For budding jewelry designers

Make It Super DIY Bead Kit

Super Smalls

Make It Super DIY Bead Kit

This jewelry kit offers up a wide array of beads kids can use to create their own designs. The set features sparkly, shiny and matte beads in a range of styles, along with pendants and cords to string it all together. The beads come in a reusable kit with individual compartments to help kids stay organized. “These are endlessly fun for kids,” Levey says, noting that jewelry making teaches kids math skills like measuring, counting and working with patterns. “They are also a lovely way for a child to give a special gift they made themselves,” she says.


Shape-shifting fun with included storage

Magnetic Creation Station

Fat Brain Toys

Magnetic Creation Station

Fat Brain Toys’ Magnetic Creation Station encourages kids to use the included 46 colorful shapes to make scenes, faces, shapes and much more. The shapes are magnetic and stick to the case, which showcases the designs and keeps them from slipping. “This combines a fun tangram project with fine motor coordination and eye-hand skill work,” Levey says. “The shapes can be used any way the child wants,” including either by making the design shown or going freestyle.

The advice, recommendations or rankings expressed in this article are those of the Buy Side from WSJ editorial team, and have not been reviewed or endorsed by our commercial partners.

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