Marketersโ race for data is leading to buy-one-get-one deals that make customers work a little bit harder.
Nike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan โDJโ van Hameren.
Bud Light hopes the deal will bolster its reputation among mixed martial arts fans. UFC hopes AB InBev can help promote its sport around the world.36
Bed and mattress brand Sleep Number said it retooled its marketing approach to emphasize affordability and competitive value after a startling slip in consumer demand contributed to a 13% year-over-year net sales drop and an earnings miss.
The dangers to both movie stars and ordinary people are growing as AI-fueled deepfake technology becomes more readily available, experts say.
DirecTV will modify some of its football-season ads following a complaint from the National Football League and an unfavorable ruling from an ad-industry self-regulatory group.
The companyโs chief marketing officer, Michelle Crossan-Matos, says the right price strategy can play into beauty consumersโ desire to experiment, even in an inflationary environment.
Flywheel aims to help brands sell on digital marketplaces and is part of Ascential, owner of the Cannes Lions ad festival.
Chief executives say they understand what marketing chiefs do. Not all CMOs agree.
A deep retrenchment in the tech sector again reverberated through the ad industryโs quarterly results.
Cloud marketing veteran Takeshi Numoto is taking over from Chris Capossela, who is leaving the tech giant after 32 years.
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Itโs becoming popular to get inked with a barcode so you can flash your flesh to turn on music. But the codes can stop working as skin sags and ink fades.133
Linda Yaccarino is drumming up video deals with NFL, NBA and others as โtraining wheelsโ for nervous brands.153