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https://www.wsj.com/tech/personal-tech/i-paid-14-for-a-month-of-ad-free-instagramwas-it-worth-it-bd098391

I Tried Meta’s Ad-Free Instagram Subscription. This Is What It Was Like.

Users in Europe can access an ad-free feed for a fee—but the subscription won’t stop suggested posts or data collection

Photo illustration by Rachel Mendelson/The Wall Street Journal, iStock (2)

By

Nicole Nguyen

Nov. 19, 2023 5:30 am ET

Earlier this year, I visited a washable rug’s website and decided it wasn’t for me. Then its relentless pursuit of me began—especially on Instagram.

So when an option popped up to get rid of all ads on the social network, I jumped at the chance to try it. I paid a fee, about $14 in the app, eager to see a feed unencumbered by lurking rugs and other junk ads.

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I Tried Meta’s Ad-Free Instagram Subscription. This Is What It Was Like.

Users in Europe can access an ad-free feed for a fee—but the subscription won’t stop suggested posts or data collection

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