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The Buy One Get One pizza just keeps getting more complex

Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember

Marketers’ race for data is leading to buy-one-get-one deals that make customers work a little bit harder.

15 hours ago

4 min read

FILE PHOTO: 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File Photo

Apple and Disney Among Companies Stopping Ads on X 

The move follows other major advertisers that have stepped back from the platform after Elon Musk posted that an antisemitic social-media post was ‘the actual truth.’

November 18, 2023

3 min read

How Social Media Is Turning Into Old-Fashioned Broadcast Media

How Social Media Is Turning Into Old-Fashioned Broadcast Media

TikTok, YouTube and the rest of social media is looking a lot like mass media with content created with high production values.

November 18, 2023

7 min read

FILE PHOTO: Nelson Peltz founding partner of Trian Fund Management LP. speak at the WSJD Live conference in Laguna Beach, California October 25, 2016. REUTERS/Mike Blake/File Photo

Nelson Peltz’s Trian Reports Allstate and Sysco Stakes

Trian’s stake in Sysco is 1.22 million shares.

November 14, 2023

1 min read

Logo of the fashion label Nike. Berlin, October 12, 2023. (Credit Image: © Thomas Trutschel/dpa via ZUMA Press)

Nike Names New CMO in Executive Shuffle

Nike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren.

November 14, 2023

2 min read

A Descendant of Freed Slaves, Financier Pursues Family’s $900 Million Oil Claim

20 hours ago

8 min read

Airlines
Sam Altman to Return as OpenAI CEO

Sam Altman to Return as OpenAI CEO

1 hour ago

2 min read