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https://www.wsj.com/articles/nike-names-new-cmo-in-executive-shuffle-8c33d0ef

Nike Names New CMO in Executive Shuffle

Company veteran Nicole Hubbard Graham returns for the top marketing job

By

Katie Deighton

Nov. 14, 2023 6:54 pm ET

Although Nike remains the world’s largest seller of athletic footwear and apparel, some analysts have said its pace of innovation has slowed. Photo: Thomas Trutschel/Zuma Press

Nike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren, who will retire. 

The appointment is part of a wider executive shake-up designed to speed up innovation at the sneaker giant, which recently began facing up to stiffer competition in the running and lifestyle categories.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.