Inside Pharrell’s Celebrity Auction House Gamble

The musician and fashion star launched an auction house that aims to take on Christie’s and Sotheby’s by selling items from his personal collection—and from those of his friends

Pharrell Williams has opened Joopiter, his very own auction house. Michael Seegars Jr./Joopiter
Jacob Gallagher

Nov. 21, 2023 8:00 am ET

Louis Vuitton’s mammoth monogram luggage already sells for tens of thousands of dollars on the resale market. But you know what makes a trunk even more valuable? If it was previously owned by Pharrell Williams.

Late last year, the Grammy winner and men’s creative director of Louis Vuitton added to his already jammed schedule by opening Joopiter, his very own auction house. 

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